With the development of the social and economic situation, the market's demand for security is getting higher and higher, and companies are racing to introduce new technologies and products to meet the needs of end users. Marketing and business intelligence indicate that retailers and small and medium-sized manufacturers have begun to adopt new technologies such as IP video monitors and smart video. The sales of retailers and small and medium manufacturers are expected to increase in 2014. TechNavio, a US market research company, predicts that from 2012 to 2016, the global retail smart video monitor market will grow by 27.1%. One of the key factors driving this growth is the continuous increase in customer requirements for image quality and the price of IP smart video appropriate. American system integrator Tyco Integrated Security (Tyco Integrated Security) is currently improving its position in the middle market with a more open and integrated virtual memory system.
Michael Lines, a high-tech consultant for British system integrator Controlled, said, “High-end retail stores and consumer groups are currently replacing traditional analog signal systems with more technologically advanced HD IP systems. The high-end market focuses on actual needs, not just The price is low."
British professional security consultant BenjaminCrook pointed out, “There is an increasing demand for advanced surveillance equipment. They can be used for the prevention and detection of criminal activities. They are high-quality, inexpensive and durable security products that can be sent to the security control room. The facial features and other information of the monitored object can provide crime detection methods such as smart potion technology."
Real-time security service start
Although IP-based technology products are increasingly adopted by customers from all walks of life, end users encounter many difficulties in the process of operating and maintaining these technology products. Many integrators say that after customers purchase and use security technology products, they are very dependent on their technical support. They voluntarily pay them a monthly service fee to ask them to help solve problems encountered in the use of security technology products. To the question. The monthly income of some important system integrators in this area is increasing year by year.
JohnsonControls said, "End users are increasingly relying on us to provide security services rather than pure security products."
The same is true for Diebold, a provider of ATM technology products and services. Diebold has transformed from a company that primarily provides products to a company that primarily provides services. The company's operating income schedule in 2011 shows that service income accounted for 55% and product sales accounted for 45%. The company is increasingly contracting outsourcing services from banks. ADT, a security provider dedicated to providing electronic security equipment, interactive home and corporate automatic devices and monitoring services to residential and small businesses in the United States and Canada, announced that in 2013, its regular service revenue increased by 4.8%.
Another factor driving the company's recurring service revenue is that the average service fee paid by each customer has increased, an increase of 3.7% year-on-year to US$40.3.
Technical product demand in the field of reconstruction projects
Another theme that appeared in 2014 was project renovation. In terms of video monitors, many companies are committed to providing open, easy-to-install and pre-installed management software to customers in specific markets, especially small and medium-sized enterprises, in order to upgrade their existing analog signal systems to IP-based digital signal systems . It is expected that the HD-SDI interface used in reconstruction projects will have a certain growth, but this growth will vary depending on the specific geographic area and market demand. For reconstruction projects, wireless cameras, electronic locks and alarm detectors are more and more commonly used in situations where cable connections are inconvenient. Integrators should ensure that their integrated technical products are stable and reliable and easy to deploy.
The security industry has a good prospect but full of competition
When end users purchase security equipment and services, system integrators face major challenges in maintaining their profitability, because as the security market matures and enters a slow growth stage, the situation is getting more and more serious. MichaelLines said, "We rely on providing end users with high-quality and low-cost security equipment and services to meet this challenge in order to maintain the original profit level."
A survey report by Memoori, a British market research company, shows that “product sales revenue from distribution channels has dropped sharply from over 50% in 2006 to about 30% in 2011, directly providing retailers, system integrators, equipment and services The sales revenue obtained by the companies has been increasing, and it accounted for about 50% of the total revenue in 2011.” The American market research company IHS also found that “the top 15 companies together accounted for only slightly more than 20% of the market share, and more than 78% of the market share. It is the object of competition among thousands of small and medium-sized companies. "The security industry is superior to other industries, but it is full of fierce market competition. Traditional distributors who sell products purely no longer exist. They are replaced by retailers who provide value-added services. This shows that there is also fierce competition among distributors. Obviously, manufacturers are facing a market with strong players. All businesses should be especially cautious.
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